Identity Theft Scams That Target Women

In Jessica Rich’s recent blog in her role as Director, Bureau of Consumer Protection, FTC she honors Women’s History Month, by focusing on identity theft scams targeting women.

Women make up slightly more than half of the US population, according to the US Census Bureau. Which means that about half of the people affected by the big cases the FTC brings – against the likes of AT&T for “unlimited” data, ASUSTek for security flaws in their routers, or Lumosity for exaggerating the science behind their brain training games – are women.

Except that sometimes, offers – and scams – are targeted. Maybe to Spanish-speakers. Or older adults. Or people looking for work. Or women. Here’s a look at the work the FTC has done to shut down scammers who targeted women during the past few years:

  • All that glitters: Oro Marketing was a telemarketer that targeted Spanish-speaking women with the “opportunity” to sell brand-name products for a profit. The goods delivered (cash on delivery) were unusable junk, and when people tried to refuse shipment or return the goods, the company harassed and threatened them. The good news? The company and its owner are now forever banned from doing business in the telemarketing industry.
  • Magic underwear: Two companies ran ads claiming that their caffeine-infused shapewear would take inches off hips and thighs, and reduce the appearance of cellulite. And sometimes, according to the FTC, they didn’t have the science to back those claims. The companies had to make partial refunds and promise not to make unsubstantiated claims again.
  • “Revolutionary formula”: Lunada Biomedical’s ads told women over 40 that Amberen would relieve symptoms of menopause and perimenopause – including weight gain and hot flashes. Except, according to the FTC, they didn’t have the scientific evidence to support those claims. This case is ongoing.

Those are just a few of the cases the FTC has brought where women were the targets.

Whether male or female, we all need to vigilant about protecting ourselves from identity theft.

For more on best practices in regards to identity theft, please visit

by Judith